out_of_the_box:tools:sustainability:greenwashing
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out_of_the_box:tools:sustainability:greenwashing [2022/10/18 12:13] caro |
out_of_the_box:tools:sustainability:greenwashing [2022/10/18 12:13] (current) caro |
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| ===== Preparation ===== | ===== Preparation ===== | ||
| - | In order to carry out this activity, you will have to browse the shelves of a supermarket in the days leading up to it. You will have to select different brands of a range of 7 to 10 consumer products of your choice from the shelves. | + | In order to carry out this activity, you will have to browse the shelves of a supermarket in the days leading up to it. You will have to select different brands of a range of 6 to 10 consumer products of your choice from the shelves. |
| Each set of products should make participants aware of the **marketing methods** commonly used by brands to make you believe that their products are environmentally friendly, clean or sustainable. We advice you to prior the most common items people are eating so that the participants can feel concerned and share their own experience. | Each set of products should make participants aware of the **marketing methods** commonly used by brands to make you believe that their products are environmentally friendly, clean or sustainable. We advice you to prior the most common items people are eating so that the participants can feel concerned and share their own experience. | ||
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| ===== Realization ===== | ===== Realization ===== | ||
| - | Invite participants to enter your green supermarket by small group (3 to 5 persons maximum at a time). | + | Invite participants to enter your "green" supermarket by small group (3 to 5 persons maximum at a time). |
| Ask them to select one item out of the other for each type of product. They can create pairs or small teams for this task. | Ask them to select one item out of the other for each type of product. They can create pairs or small teams for this task. | ||
| Then, invite them to explain you their choice : Why did they choose this specific product and not the others? What attracted them ? What did they pay attention to? | Then, invite them to explain you their choice : Why did they choose this specific product and not the others? What attracted them ? What did they pay attention to? | ||
out_of_the_box/tools/sustainability/greenwashing.1666087992.txt.gz ยท Last modified: 2022/10/18 12:13 by caro
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