out_of_the_box:tools:critical_thinking:exhibition_2
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out_of_the_box:tools:critical_thinking:exhibition_2 [2022/10/18 11:13] caro |
out_of_the_box:tools:critical_thinking:exhibition_2 [2022/10/18 11:43] (current) caro |
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| * **Canned corn** (~285g) : 1 supermarket-branded can of corn with 3 labels: "GMO-free", "no pesticide residues", "no preservatives", 1 can of organic corn in an aluminum can, 1 can of corn from a well-known brand in a glass package with an attractive label - all 3 for the same price. | * **Canned corn** (~285g) : 1 supermarket-branded can of corn with 3 labels: "GMO-free", "no pesticide residues", "no preservatives", 1 can of organic corn in an aluminum can, 1 can of corn from a well-known brand in a glass package with an attractive label - all 3 for the same price. | ||
| * **Wheat flour** : 1 packet of flour from local agriculture, 1 packet of organic flour imported from a neighboring country, 1 packet of flour that has been voted as "best product of the year" in a recent consumer competition - the last one is a bit cheaper. | * **Wheat flour** : 1 packet of flour from local agriculture, 1 packet of organic flour imported from a neighboring country, 1 packet of flour that has been voted as "best product of the year" in a recent consumer competition - the last one is a bit cheaper. | ||
| - | * **Toilet paper** : 1 pack of 4 compact rolls (corresponding to 12 rolls) from recycled paper, 1 pack of 12 FSC labelled rolls from the supermarket's brand, 1 pack of 12 "really soft" rolls with 100% recycled packaging from a famous brand - all 3 more or less for the same price. | + | * **Olive oil** : 1L of Spanish olive oil from Spain olives cultivated in "a sustainable farm" from a regular supermarket in a glass bottle, 1L of Italian olive oil whose packaging refers to tradition and highlight the know-how of the brand (but if you look more deeply, you can see that the olives are coming "from EU and outside EU" and that it is not organic), 1L of Tunisian organic olive oil with the EU organic label. |
| * **Chocolate bars** : 1 organic and fair trade chocolate bar, 1 chocolate bar from a well-known brand with its own quality label, 1 chocolate bar from a world famous brand - the organic and fair trade chocolate bar is a bit more expensive than the 2 others. | * **Chocolate bars** : 1 organic and fair trade chocolate bar, 1 chocolate bar from a well-known brand with its own quality label, 1 chocolate bar from a world famous brand - the organic and fair trade chocolate bar is a bit more expensive than the 2 others. | ||
| + | * **Toilet paper** : 1 pack of 4 compact rolls (corresponding to 12 rolls) from recycled paper, 1 pack of 12 FSC labelled rolls from the supermarket's brand, 1 pack of 12 "really soft" rolls with 100% recycled packaging from a famous brand - all 3 more or less for the same price. | ||
| Just before the activity starts, set you shelves. Put your products in an attractive way and precise their prices as if you were in a real supermarket. | Just before the activity starts, set you shelves. Put your products in an attractive way and precise their prices as if you were in a real supermarket. | ||
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| ===== Realization ===== | ===== Realization ===== | ||
| - | Invite participants to enter your supermarket in small group (3 to 5 persons maximum at a time). | + | Invite participants to enter your supermarket by small group (3 to 5 persons maximum at a time). |
| Ask them to select one item out of three for each product. They can create pairs or small teams for this task. | Ask them to select one item out of three for each product. They can create pairs or small teams for this task. | ||
| Then, invite them to explain you their choice : Why did they choose this specific product and not the 2 others? What attracted them ? What did they pay attention to? | Then, invite them to explain you their choice : Why did they choose this specific product and not the 2 others? What attracted them ? What did they pay attention to? | ||
| - | Encourage them to discuss their choices : Do the selection criteria of their counterpart make sense for them too? What would have been their own choices and criteria? What do they agree on? What are they doubtful about? What do they know about the different labels? Which marketing tricks do they recognize in this game? | + | Encourage them to discuss their choices : Do the selection criteria of their counterparts make sense for them too? What would have been their own choices and criteria? What do they agree on? What are they doubtful about? What do they know about the different labels? Which marketing tricks do they recognize in this game? |
| As a conclusion, invite the participants to resume what they learnt from the exercise and how they intend to apply this knowledge back home. | As a conclusion, invite the participants to resume what they learnt from the exercise and how they intend to apply this knowledge back home. | ||
out_of_the_box/tools/critical_thinking/exhibition_2.1666084435.txt.gz ยท Last modified: 2022/10/18 11:13 by caro
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